I created these logos for my IMS 254 class (Design Thinking and Principles) and explored their use on various products/artefacts, such as t-shirts, billboards, and business cards. I aimed to create a flexible logo design for Maxis, the game developer behind multiple successful games and franchises such as The Sims and Spore. Each of the different logos (scroll down to see them) augment Maxis' current logo(s)/branding by conveying different sides of the company's brand, values, history, and audiences.
